
Webster’s New World Dictionary of the American Language (1964) defines red as “a primary color, or any of a spread of colors at the lower end of the spectrum, varying in hue from that of blood to pale rose or pink.” Le Petit Larousse (1997) defines it as “of the color of blood, or of poppies”. (“de la couleur du sang, ou du coquelicot.”). In Eva Heller’s Psychologie de la couleur – effets et symboliques. (pg. 39–63), “Next to orange at the end of the visible spectrum of light, red is commonly associated with danger, sacrifice, passion, fire, beauty, blood, anger, socialism and communism, and in China and many other cultures, with happiness.